Does Toyota Use Gamification for Political Influence?

Toyota is in the spotlight after an investigation revealed that the company is using game mechanics to engage employees in political processes.

An internal corporate platform offers employees the opportunity to participate in retro games, quizzes, and challenges that allow them to earn points and prizes. At the same time, employees were encouraged to send letters to legislators in support of the company’s position on environmental regulations.

Critics argue that Toyota is attempting to soften pressure from the U.S. government regarding the accelerated transition to electric vehicles. The company, in turn, states that it merely informs employees about political initiatives that affect its business. Nonetheless, experts view such practices as a hidden form of lobbying that could undermine trust in the corporate ethics of car manufacturers.